In the midst of brand Olympic marketing chaos, Nike’s new promotional video “Winning Isn t for Everyone” has sparked controversy, featuring an athlete licking a ping pong racket.
For a moment, the # Nike promotional video ‘Licking Ping Pong Paddle’ sparked a heated discussion # and topped the Weibo hot search list, generating over 130 million reads, 15000 discussions, and 113000 interactions.
The original text was, ‘Am I hated? Do you think I’m hated?’ Perhaps, what the brand wants to express is that winners are often envied by others. And express athletes’ love for sports events and the sport itself in various ways, including the controversial act of licking table tennis.
One stone stirred up a thousand waves, and some people believe that there is no need to overinterpret the controversy.
