The global sports shoe market is once again stirring up waves. With the investment and support of On Run by the American outdoor brand group Deckers‘ general Hoka and tennis superstar Federer, the innovation competition among emerging sports brands has become increasingly fierce. Compared to the active and vigorous new brands, classic brands appear to be slow to move and lack innovation. Nike, the world’s largest sports equipment company, will announce its fourth quarter results after the close on June 27th. According to the London Stock Exchange’s forecast, Nike’s revenue in the fourth quarter will only increase by 0.2% compared to the same period last year, to $12.85 billion – the slowest performance growth rate in nearly two years.
Unable to wait for the release of the financial report, the financial market, which had already sensed the bloody smell in the air, had already taken action. Since the beginning of this month, at least seven securities firms have lowered Nike’s target price, and even more bold Wall Street analysts have confidently told investors, “Sell Nike stocks now
Short sellers follow the crowd, and when the wall falls, everyone pushes.
